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The Power of Promotional Mix in Marketing: Get Noticed…and Get Remembered

Updated: Jul 16, 2020


What does having a #promotional mix in marketing mean? Do you have a calendar with a vendor’s logo on it? Did your boss give you a pen or a coffee mug with your company’s logo on it on your first day with the company? Perhaps you won an iPad cover at the last company employee party?

Promotional Marketing can be powerful, if done right. Let Imagination Branding be your guide in making that lasting impression to be noticed…..and get remembered.

If you’re sitting at a desk reading this right now, chances are you have a stack of business cards somewhere. Without peeking, can you tell me the name or company of the card on the top of the stack? What about the 5th card? Or the 10th?

Now, take another look around your desk. Do you have any gifts you’ve received on it, like a calendar or a pen? These unique gifts and items often come either from your company or a potential business partner. Chances are if you do, you know exactly who it’s from, without even having to look at it. In fact, in a PPAI study, they say 23% of people will take an action with the company they have a pen from!


That’s how powerful promotional marketing can be. More than just business gifts, these items help increase brand awareness and let you stand out among the crowd. So how can the right promotional items help drive your sales?

  • Build your Brand: Having a selection of branded items will help spread the word about your company, especially if you choose items that will be used on a regular basis. Such as pens or calendars. For example, if you live in a northern climate, having ice scrapers or fleeces with your logo on them will keep your company at the top of mind, both with potential customers and with employees.

  • Turn Employees into Evangelists: Every employee loves to be recognized. By using promotional materials as employee incentives, not only will you have a productive group, but you’ll have satisfied employees that will spread the word about how great it is to work for your company. Plus, you’ll be spreading your brand every time your employee shows off his or her award or gift. It’s a win-win.

  • Make it Yours: Providing existing or potential clients with unique corporate gifts is a great way to set yourself apart from your competitors. Is your business in the IT or computer industry? Give out desk accessories like personalized mouse pads or flash drives. Are you a CPA? Send your clients a calculator. Do you want to promote your eco-friendly programs? Give away grocery totes. By creating and distributing unique gifts to your new and loyal customers, you can effectively differentiate yourself in your industry.

There’s an old saying that states, “People don’t buy from companies. They buy from people.” By having the right promotional materials, you give your company a more personal touch, keeping it in the front of everyone’s mind. If you already have an idea of a great promotional item for your company, we’ll get it ready for you. If you need some ideas, you can browse our website or give us a call, and we’ll customize something for you. If you leave behind a small reminder of your company, you’ll be able to turn potential customers into repeat ones. Make sure to check us out on Twitter or shop online in our e-commerce store!


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