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The “Imagination Difference” (Blog 5 of 5)

Updated: Jul 16, 2020


Welcome to the fifth and final blog of our “Imagination Difference” series where we take an in-depth look at what makes Imagination better than the rest! To recap, in the first blog we talked about our in-house Art Center that provides you with a partner when working on the art and design for your promotional items. In the second blog, we featured the online stores we can provide your company with in order to make your promotional products available 24/7/365. Blog three highlighted our Brand Managers who provide our clients with wonderful creative campaigns, and blog four showed how Imagination gives the all-in price when quoting orders so there are no surprises. For the last blog of the series, we want to talk about the special pricing we receive from over 1000 factories that we pass on to our customers!

Have you ever heard of “EQP?” Until I started working at Imagination I was not familiar, but it quickly became an important term to know! EQP stands for “End Quantity Pricing,” and is a term used in the industry to describe the least expensive cost of a promotional product. An example can be seen below:


Here at Imagination we have great relationships with our vendors. This means we receive special pricing from over 1000 factories, and at some factories that special pricing is EQP! That means when a factory offers us EQP, as long as your order meets the minimum order quantity we can extend that special pricing to you!

For example, if you wanted to buy 36 of the tumblers pictured above, they would cost $15.30 each, resulting in a price of $550.80. However, since Imagination has EQP, we can get only 36 tumblers at a price of $8.75, resulting in a price of $315.00. That’s huge savings!In addition to receiving EQP from many of our vendors, we also receive additional benefits like free shipping, free setup, free samples, and much more!


After reading the “Imagination Difference” series we hope you can see why it is beneficial to work with us for your promotional product needs! We have everything you need for your next branding campaign and we hope that you give us a call next time you need promotional marketing items for your business. If you would like more information about getting quote, give us a call or visit our website!

615-255-5688 | imaginationbranding.com


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